{"id":69745,"date":"2024-06-05T03:26:01","date_gmt":"2024-06-05T03:26:01","guid":{"rendered":"https:\/\/www.themotorombudsman.org\/?p=69745"},"modified":"2025-12-18T11:46:30","modified_gmt":"2025-12-18T11:46:30","slug":"tmo-launches-its-make-time-for-tyres-campaign-at-the-uk-garage-bodyshop-event","status":"publish","type":"post","link":"https:\/\/www.themotorombudsman.org\/press-releases\/tmo-launches-its-make-time-for-tyres-campaign-at-the-uk-garage-bodyshop-event\/","title":{"rendered":"TMO launches its \u2018Make Time for Tyres\u2019 campaign at the UK Garage &amp; Bodyshop Event"},"content":{"rendered":"<h2 style=\"text-align: center\"><span style=\"color: #00a9e0\"><strong>The Motor Ombudsman launches its <em>\u2018Make Time for Tyres\u2019<\/em> campaign <\/strong><strong>at the UK Garage &amp; Bodyshop Event<\/strong><\/span><\/h2>\n\n<ul>\n<li><strong>The Motor Ombudsman has unveiled its <em>\u2018Make Time for Tyres\u2019<\/em> safety awareness campaign <\/strong><strong>at the two-day show at the National Exhibition Centre (NEC) in Birmingham, taking place from 05 to 06 June<\/strong><\/li>\n<li><strong>The initiative, designed to emphasise the importance of tyre maintenance and regular checks by vehicle users, is supported by both TyreSafe, and the tyre and road safety campaigner, Sophie Lyden <\/strong><\/li>\n<li><strong>A suite of eye-catching posters for display by garages, and social media graphics, themed around the concept of \u2018time\u2019, have been created to promote a series of key messages to drivers <\/strong><\/li>\n<li><strong>The Motor Ombudsman is exhibiting on Stand C70 in Hall 6 at the UK Garage &amp; Bodyshop Event alongside its partners Howden \u2013 the new name for Aston Lark, and Tyl by NatWest<\/strong><\/li>\n<\/ul>\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-69751\" src=\"https:\/\/www.themotorombudsman.org\/wp-content\/uploads\/2024\/06\/Make-Time-For-Tyres-campaign-logo-300x113.jpg\" alt=\"\" width=\"300\" height=\"113\" srcset=\"https:\/\/www.themotorombudsman.org\/wp-content\/uploads\/2024\/06\/Make-Time-For-Tyres-campaign-logo-300x113.jpg 300w, https:\/\/www.themotorombudsman.org\/wp-content\/uploads\/2024\/06\/Make-Time-For-Tyres-campaign-logo-1024x386.jpg 1024w, https:\/\/www.themotorombudsman.org\/wp-content\/uploads\/2024\/06\/Make-Time-For-Tyres-campaign-logo-768x289.jpg 768w, https:\/\/www.themotorombudsman.org\/wp-content\/uploads\/2024\/06\/Make-Time-For-Tyres-campaign-logo-1536x579.jpg 1536w, https:\/\/www.themotorombudsman.org\/wp-content\/uploads\/2024\/06\/Make-Time-For-Tyres-campaign-logo-2048x772.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The Motor Ombudsman, the Ombudsman dedicated to the automotive sector, has unveiled its<em> \u2018Make Time for Tyres\u2019 <\/em>campaign, as part of its showcase at this year\u2019s <strong><span style=\"color: #00a9e0\"><a style=\"color: #00a9e0\" href=\"https:\/\/garage-and-bodyshop-event.uk.messefrankfurt.com\/birmingham\/en.html\">UK Garage &amp; Bodyshop Event<\/a><\/span><\/strong>. The bi-annual two-day salon at the National Exhibition Centre (NEC) in Birmingham, brings together businesses and professionals working in the aftermarket sector.<\/p>\n\n<p>The tyre safety awareness initiative, which is supported by TyreSafe, and the tyre and road safety campaigner Sophie Lyden, is geared around the concept of \u2018time\u2019. It has been launched to emphasise the need for vehicle users to regularly check that their tyres are safe and legal, in terms of their pressure, tread depth, and overall condition. Every year, around 57% of cars on UK roads have tyres that are running at 10% below the optimum pressure levels recommended by vehicle manufacturers. This equates to approximately 75 million under-inflated tyres, highlighting the importance of increased awareness around this crucial aspect of vehicle maintenance.<\/p>\n\n<p>The blue tick insignia, which sits at the heart of The Motor Ombudsman\u2019s widely-recognised logo, is a core feature of the design ethos of the <em>\u2018Make Time for Tyres\u2019 <\/em>campaign. It has been incorporated both as a \u2018tick for safety\u2019, and a symbol of reassurance and quality, to reinforce the fact that consumers will receive the highest standards of work and service when visiting a garage that is accredited to The Motor Ombudsman\u2019s Service and Repair Code, for any aspect of looking after their car, including when it comes to tyres.<\/p>\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-69752\" src=\"https:\/\/www.themotorombudsman.org\/wp-content\/uploads\/2024\/06\/Make-Time-for-Tyres-poster-for-garages-to-display-to-consumers-212x300.jpg\" alt=\"\" width=\"212\" height=\"300\" \/>The Motor Ombudsman has created a suite of eye-catching posters for garages to download and print for display within customer-facing areas. They feature a series of impactful messages to encourage vehicle owners to keep a close eye on their tyres, and to accentuate the fact that the condition of the rubber changes over time with usage and wear. These promotional assets equally bear a QR code for consumers to easily access tyre-related information on The Motor Ombudsman\u2019s website (TheMotorOmbudsman.org\/Tyres) via a smartphone. Content includes, key maintenance tips, and resources produced as part of the body\u2019s TyreSafe Award-winning campaign on the use of winter tyres and wheel accessories during periods of cold weather.<\/p>\n\n<p>In the coming weeks, graphics, which will follow the same visual identity as the aforementioned promotional assets, will also be a core communications channel for this initiative, and will be posted on The Motor Ombudsman\u2019s social media channels, to reach a wide consumer and business audience. These will be complemented by short videos highlighting some of the fundamentals of looking after tyres, filmed in association with Sophie Lyden.<\/p>\n\n<p>Bill Fennell, Chief Ombudsman and Managing Director of The Motor Ombudsman, said: \u201cFollowing in the footsteps of our other previous successful tyre safety awareness campaigns, <em>\u2018Make Time for Tyres\u2019 <\/em>is being launched ahead of one of the pivotal motoring moments for consumers in the year \u2013 the summer holiday getaway. This is a period when millions of drivers are set to take to the roads, and when checking tyres is a vital part of pre-holiday preparations.\u201d<\/p>\n\n<p>Bill added: \u201cThe assets however, that we have created for garages and consumers, are essentially \u2018timeless\u2019, because caring for your vehicle\u2019s tyres is an all year-round commitment. We look forward to showcasing this campaign during the UK Garage &amp; Bodyshop Event, and working with TyreSafe, Sophie Lyden, and our nationwide accredited business network going forward.\u201d<\/p>\n\n<p>Sophie Lyden, tyre and road safety campaigner, and Depot Manager at The Motor Ombudsman-accredited Westgate Tyres garage in Morecambe, Lancashire, explained: \u201cI am delighted to be supporting The Motor Ombudsman\u2019s latest tyre safety campaign. Checking tyres is a critical aspect of vehicle safety, as ultimately only a small contact patch separates a car from the road. Therefore driving home the message about consumers putting time aside to ensure tyres are in their optimum condition, is an absolute priority. This is because, just a few minutes of checks could make all the difference.\u201d<\/p>\n\n<p>Stuart Lovatt, Chair at TyreSafe, stated: \u201cWe are very pleased to be supporting this thought-provoking initiative by The Motor Ombudsman \u2013 a valued and long-standing TyreSafe Supporter. It highlights a clear message to motorists that time is of the essence when looking after tyres. This creative campaign also engages garages through innovative eye-catching and thought-provoking assets, to help promote the importance of tyre safety to drivers. Raising awareness is a job that never stops, and we are always grateful to organisations that spread the word about tyre safety to consumers through their own marketing efforts.\u201d<\/p>\n\n<p>To access The Motor Ombudsman\u2019s information resources and tips on tyres, visit<span style=\"color: #00a9e0\"><a style=\"color: #00a9e0\" href=\"http:\/\/www.TheMotorOmbudsman.org\/Tyres\"><strong> www.<\/strong><strong>TheMotorOmbudsman.org\/Tyres<\/strong><\/a><\/span>.<\/p>\n<h3><strong>Notes to editors<\/strong><strong>\u00a0<\/strong><\/h3>\n<ol>\n<li>Source: TyreSafe.<\/li>\n<li>According to the Driver and Vehicle Licensing Agency (DVLA), there were 33,187,000 licensed cars on UK roads at the end of December 2022. Based on four tyres per car, this equates to a total of 132,748,000 tyres, of which around 57% are under-inflated (75,666,330).<strong>\u00a0<\/strong><\/li>\n<\/ol>\n<h3><span style=\"color: #00a9e0\"><strong>The Motor Ombudsman at the 2024 UK Garage &amp; Bodyshop Event <\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>The Motor Ombudsman is exhibiting at this year\u2019s UK Garage &amp; Bodyshop Event on stand C70 in Hall 6. Members of the team are on-hand to discuss the many benefits of being accredited to its Chartered Trading Standards Institute (CTSI)-approved Motor Industry Codes of Practice. Motor Ombudsman partners, Howden \u2013 the new name for Aston Lark, and Tyl by NatWest, are also represented on the stand.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>The Motor Ombudsman launches its \u2018Make Time for Tyres\u2019 campaign at the UK Garage &amp; Bodyshop Event The Motor Ombudsman has unveiled its \u2018Make Time for Tyres\u2019 safety awareness campaign at the two-day show at the National Exhibition Centre (NEC) in Birmingham, taking place from 05 to 06 June The initiative, designed to emphasise the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.themotorombudsman.org\/press-releases\/tmo-launches-its-make-time-for-tyres-campaign-at-the-uk-garage-bodyshop-event\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TMO launches its \u2018Make Time for Tyres\u2019 campaign at the UK Garage &amp; Bodyshop Event<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":69782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-69745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TMO launches its \u2018Make Time for Tyres\u2019 campaign at the UK Garage &amp; 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